Bafco (Office Furniture & Fitout)

Bafco (Office Furniture & Fitout)

Sandpaper were tasked to boost google ranking with a ‘creative’ campaign idea that could work across digital and traditional media platforms. The result was a highly creative ad campaign for Bafco which received alot of response and online engagement that helped boost their google ranking and online brand presence. The creative brief was an opportunity to do something highly imaginative and a departure from the typical industry advertising style of lifestyle shots with finished products featured with glamorous models.

The campaign strategy centred around the statement ‘fight for better working conditions’ (in the office). The campaign was shot showing staff venting frustration at their office furniture, using the line ‘Fighting for better working conditions’. The campaign ran in press and trade media, and brought fresh inquiries from a less conservative business sector.

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