ADNATCO and NGSCO (part of the ADNOC Group)

ADNATCO and NGSCO (part of the ADNOC Group)

Sandpaper were tasked to increase the clients google ranking using creativity. The digital advertising campaign proves creativity can boost SERP Google page results. If creativity can boost audience engagement then with time and enough exposure improve google page ranking. Sandpaper created an advertising campaign for a Shipping Company that own a fleet of Bulk, Crude and LNG tankers.

Sandpaper were tasked to produce a creative concept that avoided the obvious snap shot of ships at sea. The idea proposed used foreground shots of land with animal species typically found in that region. The background featured a horizon shot of the ship. GPS co-ordinates and the name of vessel operating in that region provided the final nautical touch to each execution.

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