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Category

Case Study

The Arab Innovation Centre for Education

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The Arab Innovation Centre for Education, Sandpaper were tasked to design a campaign to promote and support each year the Arab Innovation Centre for Education.
The event is part of the government summit initiative, created to overcome educational challenges, achieve high standards and recognition and innovation and experience economic and societal growth, Gulf nations must innovate both in technology and teaching practices.

Target Audience
Part of the Arab Summit for Leaders of the Gulf States
Bilingual Communications 
Microsite, Press Ads, Event Collateral included Brochure, Flyers, corporate giveaways
Effectiveness 
The initiative proved itself to be a success and will now become an annual event of its own supported by the The Executive Council and GEMS Education.

ADNOC Distribution

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Customer Safety Campaign targeting motorists driving NGV (Natural Gas Vehicles),
The campaign was initiated by health and Safety to improve awareness of operating the
NGV pump facilities at 80 Adnoc filling stations where this service is provided.
Target Audience
NGV Motorists, across 6 Emirates
Bilingual Communications 
Press Ads, Handout leaflets, flyers, Forecourt Posters, Tissue box giveaways, Attendant uniforms,
Effectiveness 
NGV motorists surveyed after the campaign ran demonstrated the 5 key safety points were being applied successfully.

UAE Innovation Week

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The Arab Innovation Center for Education, Sandpaper were tasked to design a campaign to promote and support each year the Arab Innovation Center for Education.

The event is part of the government summit initiative, created to overcome educational challenges, achieve high standards and recognition and innovation and experience economic and societal growth, Gulf nations must innovate both in technology and teaching practices.

Target Audience

General Public UAE residents

Bilingual Communications 

Microsite with event scheduling, Press Ads, Event Collateral included Brochure, motion graphics and 15sec TVC Bumper Ads
Effectiveness

The 2015 event was successfully promoted to residents of UAE as shown by the attendance as a result it will now become an annual event supported by Dubai Government (The Executive Council) and the Government of Abu Dhabi.

Categories: Website Design. Client: Government Link: http://tec.gov.ae/uaeinnovates/