Once Upon a time… A good story teller is the same as someone who can tell a good joke or be a great salesperson

| Blog | No Comments
Like all good authors, speakers and communicators they (like marketeers) need to exploit the psychology of the mind, by appealing with emotive words and captivating images. Marketeers refer to this...

Digital Transformation will delete and insert new jobs.

| Blog | No Comments
A few years ago no one would have heard of the words Cryto-currency (Researcher), social (media) Listener, or blockchain Advisor. Today digital and tech transformation (DTT) is a major focal...

Facebook ads strategy that will works for promoting a Blog Post for UAE

| Blog | No Comments

It’s inexpensive and has an quick ROI, also simple to scale up or down, resulting in an increase in revenue over several weeks now.

Retargeting vs Remarketing

| Blog | No Comments
This is where there is some overlap in the business. Sometimes retargeting is referred to as “remarketing” and vice a versa. For example, Google’s Remarketing Tools are really all retargeting...

Too many Chief’s in the kitchen

| Blog | No Comments
Today’s corporates have many chiefs’s in technology (CDOS, CIOS, CTOS AND CMOS) that we know if, then there’s further variations of CDO's Chief Disruption officer or Chief Digital officer. CDOS,...

History of World Expo Cities – timeline

| Case Study | No Comments

A full history of the World Expo Cities (Bureau International des Expositions). Britain London 1851, France Paris 1889, United States of America San Francisco 1915, United States New York City…

UAE most expensive country in the world for average cost per click (CPC)

| Blog | No Comments
UAE most expensive country in the world for average cost per click (CPC) After those top two most expensive markets expressed as percentages less than the US average the next...

ADNOC Distribution

| Case Study | No Comments
Customer Safety Campaign targeting motorists driving NGV (Natural Gas Vehicles), The campaign was initiated by health and Safety to improve awareness of operating the NGV pump facilities at 80 Adnoc filling...

UAE Innovation Week

| Case Study | No Comments
The Arab Innovation Center for Education, Sandpaper were tasked to design a campaign to promote and support each year the Arab Innovation Center for Education. The event is part of...

The Arab Innovation Centre for Education

| Case Study | No Comments
The Arab Innovation Centre for Education, Sandpaper were tasked to design a campaign to promote and support each year the Arab Innovation Centre for Education. The event is part of...