Too many Chief’s in the kitchen

By April 26, 2018Blog


Today’s corporates have many chiefs’s in technology (CDOS, CIOS, CTOS AND CMOS) that we know if, then there’s further variations of CDO’s Chief Disruption officer or Chief Digital officer.

CDOS, CIOS, CTOS AND CMOS Same Same or different? Well the lines between chief technology officers and chief marketing officers is blurring. The latter are expected to understand technology on a granular level while CTOs are tasked with aligning the business strategic vision. This often leads to being both a source of conflict and innovation. The differences in roles and responsibilities aside most of these chief’s are working toward a common goal to use tech to better improve business. Although some positions are certainly more data-driven while others are geared toward marketing it is most important to note that corps are offering C-level roles to people who can blend technology into an business strategy and daily operations.

Many of these titles didn’t exist a decade or two ago with the CDO specifically becoming an increasingly sought-after title — more and more ex CDO’s are being promoted to CEO positions thanks to their importance in driving company development. What matters most is that a company spends the necessary resources to hiring training and investing in C-level digital experts.

As businesses continue to rely on a big data moving from conventional business models to tech-driven ones is more important than ever.  It’s also important in the digital world is that all of these positions and the people that fill them are in sync working together to develop business that merge tech and creativity.
Let us know your experiences with Tech and Marketing Chief’s in your organization.